DUREX
Only 1 in 4 women masturbate regularly due to feelings of guilt and shame. Durex is awakening women to their natural desires, by allowing her to love Her Body, Her Pleasure, Her Durex.
HER ADS
Static ads that draw attention toward Durex’s line of feminine products to awaken women to their natural desires, drawing on Renaissance imagery as a means to paint the revival of self-exploration.
HER HAVEN
Durex sponsored women’s bathrooms to build awareness for feminine Durex products, instill sexual confidence through affirmation mirrors, and give women a space to have open conversation.
HER HISTORY
In collaboration with the Museum of Sex in NYC during Women’s History Month, the exhibit will help educate and empower visitors on the importance of women’s self-pleasure.
Case Study
Team:
Dom Khun (AD) | Anna Lyle Collete (XD/AD) | Celeste Chance (CW) | Cole Farrar (STRAT) | Brian Nguyen (BRAND MANAGER)